Case Study

Expert Callers Boost IT Product Sales with Successful Cold Calling Strategy and High Conversion Rates


  • A renowned IT company sought help in improving product sales and setting up an outbound call center.
  • A comprehensive cold calling process was established, with a specialized team trained to utilize analytics tools and scripts for effective customer engagement.
  • The engagement resulted in a significant increase in product inquiries and sales, leading to a long-term partnership for future call center projects.

Story of the Customer

  • A leading US IT company struggled with marketing their new product through an outbound call center, leading them to seek our assistance.
  • We set up a streamlined cold calling process, trained a team, and established regular communication and quality checks, leading to successful product marketing.
  • The result was a significant increase in product inquiries and sales, leading the company to decide to partner with us for all their future call center needs.

The Challenge

  • The IT company faced difficulty in establishing and marketing their product via an outbound call center.
  • Setting up an effective cold calling process and training specialized agents to pitch the product to the target audience were challenging.
  • Ensuring quality control at every stage of the process and maintaining daily performance metrics was a significant challenge.

The Solution

  • We established a comprehensive outbound cold calling process, trained a specialized team, and equipped them with analytics tools and custom scripts.
  • We ensured detailed call tracking for performance analysis and facilitated weekly conference calls for idea generation and issue addressing.
  • We implemented strict quality checks at all stages, resulting in increased product inquiries and sales, and securing a long-term partnership with the client.

The Result

  • The customer saw a significant increase in product inquiries, which largely converted into sales, due to our streamlined cold calling process.
  • Our regular performance analysis, quality checks, and communication between all parties resulted in efficient problem-solving and idea generation.
  • The customer was highly satisfied with our services, leading to a long-term partnership for future call center operations.

Unlocking Enhanced Customer Experiences with ExpertCallers

Elevate your customer experience by collaborating with us. We function as an extension of your company, offering customized services to meet your precise requirements. Our expertise, knowledge, and robust infrastructure are geared to bolster your brand. Unlike many service providers, we prioritize innovation across your entire call center ecosystem.

Reach out to us today to harness our extensive experience in the outbound call center industry.