Preparation
We have divided our preparation strategy into three parts for effective and successful cold calling services.
In the first part, we focus on the supplier or product or the service that is to be represented. We choose to represent products/services that fit a specific purpose for a particular market or application. This helps make our opening calls stronger.
Once the product that is to be represented is decided, our next step is to ensure that the organisation we are representing is ethical, socially responsible and conforms with the expectations of its target market. If it fails to meet any of the criteria, as your representative, our team of callers will not have strong foundations/propositions to build-on and market the product or service in a convincing way. In this case, we would engage in a discussion to suggest an alternative product or service to represent.
Once a product or service is identified, our second step is preparing for the call. The Cold calling service providers at ExpertCallers view this activity as strategic and empowering. While less experienced outsourcing providers think of each call as a random and impersonal numbers game, we understand the power of communication and persuasion and embrace it.
Once the product that is to be represented is decided, our next step is to ensure that the organization we are representing is ethical, socially responsible, and conforms with the expectations of its target market. If it fails to meet any of the criteria, as your representative, our team of callers will not have strong foundations/propositions to build-on and convincingly market the product or service in a convincing way. In this case, we would engage in a discussion to suggest an alternative product or service to represent.
While the above steps detail our approach to cold calling services, here's a deeper look at our best practices.