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Our Telemarketing Services Helped Smartfoam Increase Appointment Settings By 50

Overview

Our Client, a UK-based home refurbishing company, partnered with us to manage their contact center demands and increase face-to-face appointments, in an effort to expand their customer base.
The company faced challenges in lead generation due to scattered data, and required a unique and compelling USP-based marketing strategy to overcome this.
Our partnership resulted in a 50% increase in appointments, a 30% boost in sales closure, and a 30% savings in expenses, demonstrating our effectiveness in meeting the client needs.

Story of the Customer

Our prestigious client, a UK-based home refurbishing company, was looking to expand its customer base and needed a partner to handle their contact center demands, with a particular focus on increasing face-to-face appointments with homeowners and customers.
They faced challenges in lead generation from scattered data and required a unique USP-based strategy.
With our partnership, the client saw a 50% boost in appointments, 30% rise in sales closure, and 30% savings in expenses.

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The Challenge

The primary challenges faced in this project revolved around data management, knowledge acquisition for targeted solutions, and the development of an impactful campaign with a compelling unique selling proposition (USP)

The first challenge was data mining for quality leads, which involved transforming incomplete and scattered information into a uniform mass of data.
Acquiring the correct background knowledge and incorporating it into the data mining methods for targeted and accurate solutions was another obstacle.
Designing an effective campaign and identifying the right unique selling proposition (USP) for pitching the product posed a considerable challenge.

The Solution

The solution to the client's challenge involved a three-pronged approach focusing on data management, strategic planning, and operational optimization.

Accurate data capture and cleansing formed a quality lead pool for targeted marketing.
A metrics-driven strategy with USP-focused training maximized customer engagement.
Optimized operations led to increased appointment settings and improved sales closure.

The Result

The telemarketing service increased appointment settings by 50%, improving chances for face-to-face interactions and potential sales.
Sales closure improved by 30%, indicating a significant boost in successful transactions and revenue for the client.
The client saved nearly 30% of operating expenses, demonstrating the cost-effectiveness and efficiency of the provided telemarketing service.

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