Our client is California-based AKDY Imports, a manufacturer of high-end home improvement products. With over 1200 home improvement products to its inventory list, the company has an estimated annual revenue of $17.1million and is growing at a phenomenal rate
Our Telemarketing Services Helped Smartfoam Increase Appointment Settings By 50
Smartfoam enlisted a telemarketing service to mine quality leads and design a marketing strategy to expand their customer base.
The process involved extensive data capture and cleansing, creating a metrics-driven strategy, and training agents on unique USP-based tips.
The outcome was a significant increase in appointment rates, improved sales closure, reduced operating expenses, and team expansion.
Story of the Customer
Smartfoam, a UK-based home refurbishing company, was looking to expand its customer base and needed a partner to handle their contact center demands, with a particular focus on increasing face-to-face appointments with homeowners and customers.
They faced challenges in lead generation from scattered data and required a unique USP-based strategy.
With our partnership, Smartfoam saw a 50% boost in appointments, 30% rise in sales closure, and 30% savings in expenses.
The primary challenges faced in this project revolved around data management, knowledge acquisition for targeted solutions, and the development of an impactful campaign with a compelling unique selling proposition (USP)
The first challenge was data mining for quality leads, which involved transforming incomplete and scattered information into a uniform mass of data.
Acquiring the correct background knowledge and incorporating it into the data mining methods for targeted and accurate solutions was another obstacle.
Designing an effective campaign and identifying the right unique selling proposition (USP) for pitching the product posed a considerable challenge.
The solution to Smartfoam's challenge involved a three-pronged approach focusing on data management, strategic planning, and operational optimization.
Accurate data capture and cleansing formed a quality lead pool for targeted marketing.
A metrics-driven strategy with USP-focused training maximized customer engagement.
Optimized operations led to increased appointment settings and improved sales closure.
The telemarketing service increased appointment settings by 50%, improving chances for face-to-face interactions and potential sales.
Sales closure improved by 30%, indicating a significant boost in successful transactions and revenue for the client.
The client saved nearly 30% of operating expenses, demonstrating the cost-effectiveness and efficiency of the provided telemarketing service.
Unlocking Enhanced Customer Experiences with ExpertCallers
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