Our client is California-based AKDY Imports, a manufacturer of high-end home improvement products. With over 1200 home improvement products to its inventory list, the company has an estimated annual revenue of $17.1million and is growing at a phenomenal rate
An Indian electronics manufacturer engaged a telemarketing service to sell their new mobile charger-key chain via bike and spare-part dealers.
They used market research and targeted marketing campaigns, training specialized teams to pitch and sell the product.
Within three months, they achieved the target of selling 2000 chargers a month, leading to a contract extension.
Story of the Customer
An India-based electronics manufacturer needed help selling their new mobile charger-keychain product via bike and spare-part dealers across India.
The challenge was creating a multi-tier marketing strategy to convince dealers to prioritize their product over competitors.
With the help of a telemarketing service, they met their sales target of 2000 chargers per month, leading to a contract extension.
The project posed several significant challenges, including devising a comprehensive marketing strategy, persuading dealers to favor our client's product, and fulfilling ambitious sales goals.
Creating a tailored multi-level marketing strategy for broad market coverage.
Convincing dealers to sell the client's product over competitors.
Achieving high sales targets of 100 units per day per city.
The solution to successfully market and sell the client's unique mobile charger involved a blend of comprehensive market research, targeted outbound calling, and strategic sales closing tactics.
Extensive market research was conducted to create a database of qualified leads and a targeted marketing campaign.
Skilled outbound callers were trained and assigned to target specific cities.
Sales professionals were used to close sales and handle rejected enquiries.
The telemarketing campaign demonstrated significant success in terms of sales targets, cost-effectiveness, and client satisfaction, as outlined in the following key results
The telemarketing solution successfully reached the target of selling 2000 chargers per month within a 3-month period.
The client found the solution cost-effective, leading to enhanced profits through savings.
The positive results led the client to extend the contract beyond the initial 3-month trial period.
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