How we Increased Mobile Application Sales through Outbound Calling

The Requirement

As the client was unable to increase their sales, they were in need of an effective sales strategy to target the food and beverage industry - one which would help them to reach out to targeted customers and convert them into buyers. To ensure this, there was a pressing need to create awareness of the product, along with training their employees to pitch the product in the market.

Comprehensive End-to-end Solution

The first thing that we did was, zeroing in on the restaurant and food businesses with the help of data analytics. Next we set up an outbound calling team andtrained them thoroughly to ensure they were completely equipped to meet the demands of outbound sales. We also trained them on how to pitch the key features of the product to restaurant and food businesses. This included providing information about how this productwill enable these businesses to easily upload their menu, make quick reservations and even take takeaways orders with ease. All this enabled us tocreate a buzz about the product and many prospective customers even showed interest in receiving additional information about the product information via email.

Once we succeeded in generating interest, we went ahead to sell the mobile app. Our first targets were the individuals who expressed interest in receiving additional information about the product via email. As a sales boosting measure, we offered thesecustomers a 30 day free trial on the product.

Result

Our sales pitch was a huge success as we were able to close about 4-5 sale deals every day. Our client was so impressed with our achievement that they decided to partner with us for all their call center needs.