Case Study

Expert Callers' CATI Solution Leads to 30% Cost Reduction and Accelerated Project Timelines


  • The client, a global leader in market research, needed to study internet and technology behaviors among Australian children, a vast and time-sensitive project.
  • They required a next-generation CATI research solution to gather accurate data for this complex study.
  • Trusting our expertise, they approached us to facilitate this ambitious project and help them meet their stringent requirements.

Story of the Customer

  • Our client, a global leader in internet, media, and market research solutions, stands at the forefront of these industries.
  • Specializing in internet and technology behavior trend analysis among children across Australia, our client is committed to providing valuable insights. They required a state-of-the-art CATI research solution, hence reached out to us to fulfill this need.

The Challenge

The project posed challenges in time management, conducting 500 surveys in 4 weeks across Australia, adhering to quotas, and conducting in-depth interviews with young participants.

  • Time Constraint Challenge: Managing time efficiently was the core challenge of this extensive project.
  • 500 Surveys in 4 Weeks: The project demanded 500 surveys of parents and children aged 6 to 17 across Australia within a mere 4-week timeframe.
  • Quota Adherence: A critical aspect was adhering to specific quotas defined for each state.
  • In-depth Interviews: Each interview had to last a minimum of 30 minutes, adding complexity given the involvement of young participants.

The Solution

We addressed project hurdles by developing a strong B2C database, using CATI apps, tailoring training, ensuring data accuracy, personalizing survey strategies, and maintaining quality standards.

  • Database Development: Developed a B2C database for 500 surveys, meeting state quotas.
  • Advanced CATI Framework: Created user-friendly interview screens with CATI apps.
  • Tailored Training: Designed a custom training program for the project.
  • Comprehensive Data Capture: Implemented a system to daily capture and share screening data.
  • Personalized Engagement: Used a conversational approach in surveys for parents and children.
  • Quality Assurance: Assigned a dedicated team for project quality assurance.

The Result

Our partnership significantly boosted the client's operations, improving productivity, cost efficiency, turnaround times, and accuracy. This positively affects their bottom-line, enhancing their financial status.

  • Heightened Productivity: The partnership led to a considerable boost in client productivity.
  • Cost Efficiency: Operating costs experienced a remarkable 30% reduction.
  • Swifter Turnaround: The engagement streamlined processes, accelerating project timelines.
  • Enhanced Survey Precision: Surveys attained greater accuracy, aiding in more informed decision-making.
  • Bottom-line Impact: Collectively, these achievements positively impacted the client's financial standing.

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