Comprehensive Cati Services for a Leading Market Research Company

Requirement

As a market leader, our client wanted to study internet and technology behavior trends of children across Australia. What they required was a competent and next-generation CATI research solution and so approached us to meet their needs

The Challenge

This was a mega project where the biggest challenge was time. We had to conduct 500 surveys of parents and their children between the age group of 6 to 17 years across Australia within a tight time-line of 4 weeks. Furthermore, we had to adhere to the quotas specified for each state and make sure that every interview lasted for at least 30 minutes, which by all means was a difficult task, given that the task involved dealing with young individuals.

The Solution

We started by creating a B2C database which was capable of supporting 500 surveys along with the specified number of quotas for each state. Next, we created interview screens by using industry leading CATI application and provided an efficient training program that was tailor made to meet the customer’s needs. Furthermore, we included mechanisms to capture 100% of data from the screening process and incorporated provisions to relay this information to the client on a daily basis.

Finally, we made it a point to ensuring that the surveys were conducted in a personalized and conversational style so that both parents and children were engrossed and involved in the entire process. And we put in place a dedicated quality check team that made sure that we didn’t compromise on quality at any stage in the project.

The Result

As a result of this engagement, the client witnessed significant increase in productivity and 30% reduction in operating costs. Besides these, our client was able to reap in the benefit of faster turnaround time, and could rely on more accurate surveys – all of which had a positive impact on their bottom-line.