How Our Customized B2B Call Center Services Helped an R&D Giant

The Requirement

The client wanted to carry out a combined survey to gauge their user base as well astrack competition. Besides, they also wanted to promote their products in order to boost sales.To meet this need, the client had already set up anoutbound call center and hired a sizable number of callers to drive sales. However, it was not helping their cause. So, they turned to us for expert assistance.

The Solution

We started by initiating an outbound call center process at our delivery center which focused extensively on assessing pre-sales qualification and generating B2B leads. Next, we created a database of prospective customers, mostly consisting of small businesses using precision instruments. Our agentscalledeach and every individual from the database to know more about the kind of precision products they were using and the duration of their usage. We also leveraged various cold calling techniques to promote the client's products among the potential customers and generate sales leads.

All reports related to presale assessment survey and leads were forwarded to the client on a periodic basis. The latter then used the resources to directly follow the leads and convert them to sales. Driven by a zeal to bring about continuous improvement in our services, we alsocreated a mechanism for the client toprovide regular feedback regarding our service, which helped us further streamline our offerings to exactly meet the customer’s requirements.

The Result

Due to the confidentiality clause that we have signed with the customer, we cannot divulge the exact details regarding the benefits of our services. We can, however, disclose that during the course of our engagement, we have been consistently meeting all the deliverables that we agreed upon and have even surpassed customer’s expectation on many counts.