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Not long ago, quality of product or service delivered was seen as the most important contributing factor for winning customers. But, things have changed… In the present age where customers are spoilt for options, it seems that several other important factors work together to draw and retain customers. With this is mind, we have put together a list of statistics that will help you understand what is driving customer behavior. 55% of consumers are attracted…

You are watching a crunch football match and your TV conks all of a sudden. It’s midnight and so catching up with the match in your friend’s house is just not possible. The only option available is to fall off to sleep and catch up with the score next day morning. Your disappointment could well have been avoided, had your television sensed the anomaly and sent a notification to the manufacturer to set things right…