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Telemarketing refers to the process of contacting potential and existing customers through phone, FAX, and the internet to sell or upsell products and services. It is an excellent marketing method that is extensively used for lead generation, information gathering, surveys, fundraising, charity, etc. Recent advancements like video conferencing have made telemarketing an all-the-more effective tool to further sales.. Today, B2B telemarketing services (business to business) and B2C telemarketing services (business to consumer) are helping businesses…

People in specialized industries such as pharmaceutical, automobile, and government are hired because they have a specific role to play. But if companies expect these people to also work as customer service representatives or provide inbound call center services as well, then things might not go as planned. The primary reason is that these people are not trained or specialized in effectively communicating with customers or in customer support. Moreover, they aren’t aware of how…