Did you know that the conversion rate of a typical telesales campaign is a paltry 2%? What this shows is that agents who are seeking to improve their success ratio cannot blindly follow the traditional norm of telesales. They have to come out of their comfort zone, think out-of-the-box and engage with customers, rather than simply trying to sell their products, say experts.
Wondering how to achieve this objective? Here are some simple ways in which you can break the ice with regards to telesales:
Plan Ahead and Investigate before you Call
The first and foremost thing that you need to do to increase the success ratio of telesales is planning. You can start by blocking out an hour every day out of your busy schedule and carrying out appropriate research to know about the target audience and determine the appropriate time to place your call. This can be as simple as performing a Google search on the target audience or looking for insights over social media sights such as Facebook and LinkedIn. Even if you don’t make use of this information, the fact that you did your homework will give you the confidence to tackle any question that is put across to you by the prospective customer.
Build a Personal Connection
Never read from a script and sound like a robot. Always strive to build a rapport with the customer. And the easiest way to accomplish this is by keeping your eyes open during the actual phone call and pouncing on any opportunity to build a personal connection.
Get information before you give it
Never try to cut the corners and go straight into the selling mode. Take the smarter route, probe the customers and understand their business needs, so that you can effectively tailor your pitch.
Keep Complete Records
Yes, every call may not necessarily convert into sale, but that doesn’t mean that you should not keep track of these conversations. Every call will have some useful information or some positive takeaways that can be beneficial in the future. Hence opt to record and keep track of all the conversations, which will give you a sense of accomplishments in the long run.
Use Referrals in your Voice Mail Message
More often than not, you will end up in a voice mail rather than interacting with the prospect directly. And the only way can make the most of this situations and get a call back is by using referrals. Use your resources and try to find a common connection that you can mention in the message that you leave in the voice mail. You can also opt to leverage social media sites such LinkedIn to get the list of people your prospects are connected to. And if you know someone in their friends list, seek permission and use the individual’s name in the conversation.
Follow these tips to create a customer focused, conversational and engaging telesales campaign that will be a growth driver of your business. And in case you need any additional helps with regards to telesales don’t hesitate to contact us. We are one of the leading outsourced telesales service providers in the industry with more than 13 years of experience in the industry. Our competency lies in our understanding of the telesales and marketing process and ability to interweave the two to get the desired results.
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