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Time and again, experts have reiterated that social media is the future of customer service, and they’re absolutely right in taking this position. In fact, as per recent studies, not only will social media help you to reach to a wider section of the audience, but it will also help you to provide targeted service at lower cost, faster pace and greater efficiency.

Here is a detailed break-up of the various benefits of using social media as a customer support channel-

Social media customer service