It is arguably the worst time for telemarketers! On one end, the number of people enrolled in the National Do Not Call Registry is at an all-time high with more than 200 million Americans placing themselves on the list. And on the other end, the government has put in place stringent rules and has even imposed heavy fines that are in the range of $11,000 per errant call. All this has made it absolutely necessary for marketers to embark on the expensive and taxing task of inspecting their database against the Do Not Call registry each quarter to identify any proscribed numbers.
Still, it is not the time to throw in the towel and hang up the phone, even in the face of increased costs and managerial headaches. This is because, telemarketing continuous to be the most effective means of marketing with a success rate of anywhere between 2% and 20% depending on the telemarketers prowess.
So in such a situation the question for you as a marketer is how to keep the revenue flowing using this proven tactic without running into trouble with the Feds or finding yourself on the wrong side of consumer ire. Here’s what you need to do:
- Branch out
Yes, a large chunk of people have enrolled themselves in the ‘Do Not Call’ list, but that doesn’t mean it is the end of the road for your business. You can still call your existing customers and people who haven’t opted to block their numbers. You can also improvise, target office phones and troll for new prospects among nonprofit organizations and B2B firms that have traditionally stayed away from this dreaded list.
- Leverage latest technology by partnering with an outsourced service provider
Cleaning your database by skimming it against the ‘Do Not Call’ directory every few months is a tedious task that can take a lot of time, effort, and money. Unfortunately, not many companies are blessed with the resources to tackle these challenge head-on, say experts.
In such a situation, the most efficient way to save millions on your exchequer is to partner with an outsourced call center service provider that can give access to the latest technology at a reasonable cost.
- Diversify your marketing tactics
At a time when the need to acquire latest technology and train workforce is making telemarketing more expensive, one of the best ways to bring the cost down is by making the most of the available opportunities.
Seek cheaper marketing tactics to supplement new customer acquisition and explore new advertising medium such as newspapers, radio and direct mail, to bring the spending down.