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Jimmy Dean once famously said, one cannot change the direction of the wind, but one can adjust the sails to reach the destination. Nowhere does this notion holds true than in the field of customer service. The nature of today’s customer service industry is changing rapidly. New trends are emerging with every passing day and if you aspire to succeed in such an ever-changing environment, you cannot simply opt to under look all the happenings.…

Time and again, experts have reiterated that social media is the future of customer service, and they’re absolutely right in taking this position. In fact, as per recent studies, not only will social media help you to reach to a wider section of the audience, but it will also help you to provide targeted service at lower cost, faster pace and greater efficiency. Here is a detailed break-up of the various benefits of using social…