Online communities provide a platform for people to connect, share their opinions, and learn from each other. However, online communities can also attract trolls and cyberbullies who hide behind anonymous usernames. To keep your online community safe, it is crucial to have online content moderation in place.
In this blog post, we will explore the different types of trolls and cyberbullies, their impact on your online community, the best practices for social media content moderation and will also discuss the importance of online content moderation in keeping your online community safe.
Trolls and Cyberbullies
Trolls intentionally post inflammatory or off-topic messages in online communities intending to provoke other users. 28% of internet users have encountered insults, threats, or other forms of harassment to get a reaction from others. Trolls often hide behind anonymous usernames, making holding them accountable for their actions difficult.
Cyberbullies, on the other hand, use the internet to harass, intimidate, or bully others. 40% of internet users have experienced online harassment or bullying, such as spreading rumors, sharing embarrassing photos or videos, or creating fake profiles to impersonate someone. Cyberbullies can cause significant emotional distress, leading to depression, anxiety, and suicide.
The Impact of Trolls and Cyberbullies on Your Online Community
Trolls and cyberbullies can have a significant impact on your online community, causing harm to your users and damaging the reputation of your brand. Victims of cyberbullying are nearly twice as likely to attempt suicide as those who haven’t experienced it. (Source: National Institutes of Health)
Users who feel unsafe or uncomfortable in your online community are less likely to engage with other users, share their opinions, or become loyal customers. A negative tweet about a brand reaches an average of 15,000 people (Source: Convince & Convert).
The Importance of Online Content Moderation
72% of consumers say they would boycott a company that doesn’t take a stand against online harassment. (Source: Weber Shandwick). Online content moderation can help you keep trolls and cyberbullies at bay by enforcing community guidelines and ensuring everyone follows the rules.
Online content moderation can also foster a positive and supportive community where people feel safe to express themselves and share their opinions. Moderators can encourage users to engage in constructive discussions and build relationships by creating a welcoming environment.
Best Practices for Social Media Content Moderation
To ensure that your online community is safe and welcoming, it is essential to have a comprehensive moderation system in place. Here are some best practices for social media content moderation.
- Establish Clear Community Guidelines
- Train Your Moderators
- Set up Reporting Tools
- Be Transparent
- Act Quickly
- Provide Support
Outsourcing Content Moderation to ExpertCallers
Outsourcing content moderation to a reliable service provider like ExpertCallers can help you save time and money while ensuring your online community is safe and secure. Here are some benefits of outsourcing content moderation:
- Cost-effective: Outsourcing content moderation can be up to 40% cost-effective for businesses of all sizes. Instead of hiring an in-house team of moderators, you can outsource this task to ExpertCallers and save on recruitment, training, and other overhead costs. Our flexible pricing plans can be customized to meet your specific needs and budget.
- Time-saving: Outsourcing content moderation can also save you time, allowing you to focus on other aspects of your business. With ExpertCallers handling your content moderation tasks, you can rest assured that your online community is safe while you focus on growing your business and engaging with your users.
- Scalability: Outsourcing content moderation can help you scale your online community without overburdening your internal resources. With ExpertCallers, you can scale your content moderation needs up or down as your user base grows or shrinks, ensuring you always have the right level of support.
- Quality Assurance: ExpertCallers has a quality assurance team that verifies the work of our moderators to ensure that it meets your specific requirements and standards. This ensures that your online community is moderated consistently and effectively and any issues are promptly addressed.
Conclusion
In conclusion, social media content moderation is essential to keep your online community safe and welcoming. Contact us today to learn more about our content moderation services and how we can help you keep trolls and cyberbullies at bay.
With ExpertCallers, save time and money while ensuring your online community is constantly monitored and safe. With our experienced and trained moderators, flexible pricing plans, and quality assurance processes, you can rest assured that your online community is in good hands.
