Not long ago lead generation meant collecting potential buyers’ names and contact details to be passed on to sales. But today, it has become a part of a larger process of building trust and capturing interest. What are the reasons for this drastic change and how exactly has the world of lead generation changed over the past 20 years? Let’s take a walk. The Bottom-line: There has been a pragmatic shift in the buying process.…
Is accelerating sales funnel one of your top business goals for 2017? If yes, then you must start making lead…
B2B lead generation isn’t easy nor is it just about sending emails to potential customers. It takes time, and effort…
Generating leads is a single most important objective of every marketer. Yet, only 1 out of 10 marketers manage to succeed in their endeavor. One of the major reasons for this is that they are fishing in the wrong pond. Here are few actionable stats that will help you know exactly where the customers are and what they are looking for to revamp your lead generation strategy. Customers Want Personalization 56% of customers are more…
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