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Lead Generation

It is a tough time for businesses all over the world as Covid-19 has completely changed how businesses carry out all their activities. If you are a marketer who works in lead generation activities, you are most probably well aware of how difficult Covid-19 has made it to reach your lead generation targets. To put it mildly, it has become quite a challenge to stay afloat during these unpredictable times. And you are not alone.…

Have you spent an inordinate amount of time trying to find new business leads? Did you feel disappointed at the quality of leads that you buy from vendors? What good is a “fresh lead” if they do not invest in your product or service? Leads database is only as good as their conversion rates. How much time and resources are you willing to allocate on a dead database? Rather than complaining about the quality of…