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The real estate business is all about sophistication and convenience. Nail these two and you could be laughing all the way to the bank. 

When it comes to the real estate industry, it’s particularly important to keep your communication lines open and active at all times because you never know when the right customer might reach out. 

Professionals like Ben Caballero have sold over 4500 homes that are worth approximately 1.9 billion dollars. This feat has put him in the top real estate agent lists in the US. Caballero mentions two rules that are the reasons behind his impressive sale record; he says,

 “the first two rules of sales are you have got to make it easy for the customer, and they have to like you.”

Hence, proving that the real estate market is a delicate mix of professionalism and connections, on a personal level. As a real estate professional, you have to look into outsourcing key services to an expert that can ensure professional services and higher conversions.

Outsourcing to a real estate call center can be the best decision for your business, especially if your goal is to enhance profits and reduce any overhead costs associated with hiring a desiccated team. This is because such firms are well versed with cold calling best practices and leveraging them to pursue potential customers.

Listed below are some of the top benefits a real estate industry can gain when outsourcing a real estate call service:

call center outsourcing services for real estate industry

Answering Service:

When you take on call center outsourcing services in India, specialized agents will handle all your inbound and outbound calls. This is great because it will leave you with loads of time to evaluate other parts of your business such as scouting the neighbourhood for your next big sale or work on marketing strategies. Real estate business is all about being in the great outdoors and showing clients their dream home; not locked up in your office and taking calls all day long. Forget about automated voicemails and answering machines. The real estate market is competitive, and it’s better that you allow the customers to reach an actual person (in case of queries) then to respond to any voicemail systems.

The call center agents who work at call center outsourcing companies in India are experts who can quickly address callers’ needs. They are also professionals who follow a script tailored to suit your client’s needs, be it premium or budget.

Customer Service:

When outsourcing to a real estate call center, you can offer 24/7 support to your customers without sacrificing your freedom. Call centers specialized in the real estate industry do a great job of instilling trust and goodwill within a consumer – two factors that can make or break a deal in this line of work.

Also, the agents will make use of various client databases and portals on a regular basis to provide the customers with updated and accurate information. Once familiarized with your workflow, they take over this process like a well oiled mechanism without inconveniencing you. Ultimately, the real estate call center will get your customer to trust your business and ensure that they handle any doubts and queries the customer may have.

Processing leads:

So you’ve spent a sizable budget on an efficient marketing plan. And now the leads start pouring in. But what’s the point if you don’t have the means to differentiate a good lead from a bad unqualified lead? An inexperienced team is likely to spend precious work hours speaking to a lead who probably isn’t immediately looking for a home or even worse – someone just whiling away time.

When you outsource the heavy-lifting required to filter out good leads, you have a greater chance of conversions. Each lead is carefully filtered and sorted based on several factors like age, employment history, etc before a final shortlist is prepared and forwarded to you.

Call center outsourcing providers in India like Expert Callers use state-of-the-art software that directly integrate with CRM so deposit leads into your system. This technology makes lead processing an efficient and seamless addition to your real estate operation.

Scheduling Appointments:

To avoid any scheduling conflicts and not have them become an expensive distraction, you should outsource to call center outsourcing companies in India. This way the expert agents will ensure that all the scheduling and appointment phone calls are handled professionally.

You should understand that clients are too busy to make time for scheduling appointments, especially during your business work hours. By outsourcing your appointment scheduling services, you can accommodate the client’s schedule at a time that is most convenient to them.

Once call centers focus on handling appointments, business owners can refocus on more pressing tasks like growing their real estate business, managing finances better, etc

Call center software used by leading providers is quite flexible and can be easily integrated into your existing scheduling software or calendar app. This way you can easily receive instant updates and vital booking time information.

What to look for when choosing a real estate call center provider?

  • No two businesses are the same. So look for a provider that can offer a customized customer-focused strategy (which is specifically made for the real estate industry) then it allows your business to cater to your specific audience-set.
  • Go for a contact center provider with omni-channel, lingual support to reach a larger audience.
  • Enquire about their clients and case studies. They should cover all the customer service criteria like inbound/outbound calls, live chat, email management, mobile text service, and so on.

The real estate industry puts the customer at the forefront of its operations. Every aspect of the business, from generating leads to obtaining client feedback, has standard practices that enable agents to make connections with customers and maintain positive and responsive communication throughout the entire process of buying or selling. As new technologies emerge, realtors may pursue new and innovative ways to deliver superior customer service. When you outsource call center services for real estate, you should expect the call center to be equipped with the latest technology to optimise efficiency and expand options for customer interaction.

Cold Calling: A Tried-and-True Method for Gaining New Clients

Real estate cold calling is a commonly used process in which agents contact prospective clients and initiate conversations about property listings for sale or rent. Generally, a carefully written script is used to guide the conversation. The cost to maintain an in-house team for this task is high. By outsourcing real estate cold calls, you can save money on overhead expenses and boost profits. Cold calling is one of the most relied upon methods for creating successful connections with clients.

Social Media Customer Support: Bringing Good Old-Fashioned Service Into the Digital Arena

Real estate BPO companies have expanded beyond traditional phone calls to include other modes of communication, such as email and social media. Call center professionals who are social media-savvy can build a solid social media presence on your preferred platform(s) and offer real-time customer support. Providing both voice-based and non-voice-based options can help reach a wider client base and personalise support to meet customers’ needs and communication preferences.

ExpertCallers: A Trusted Real Estate Call center

A reliable call center with a well-trained team can ensure that your business or brand is represented in a professional way that draws in customers and establishes trust. ExpertCallers has extensive experience providing high-quality, personalised call center services to real estate agents, brokers and investors worldwide. Contact us today to learn more about how we can save you money and time so you can focus on your core business.


Call center outsourcing companies in India can offer a convenient and cost-effective solution to your customer support challenges. Expert Callers has been empowering businesses spanning multiple industries with an excellent team of trained professionals. To know more about how our real estate outsourcing services can help you cast a wider net in your audience pool, reach out to us at

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