Upselling and cross-selling can be best explained in terms of day-to-day examples. For instance, get a brush for 50% off when you buy a certain brand of toothpaste. Sign up for a bank account and get an instant credit card approval. Why buy an ordinary TV while you could get a Smart TV for Rs.5000 more? The list is endless. Cross-selling and up-selling are practices used by brands to provide customers with an opportunity to…
