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Cold Calling

Imagine this- Person A is a subscriber to an xyz life insurance policy. He/she realize that the terms and conditions of the policy are not suiting his/her needs and are desperate to terminate the policy. Then there is Person B who has just purchased a vehicle and are exploring options for the most suitable vehicle insurance policy. One fine day, the former receives a call from an agent pitching about the benefits of a vehicle…

If you are an entrepreneur or a business owner, you’d know that cold calling is one of the oldest and tried-and-tested ways to get in touch with potential customers and clients. In simple words, it’s making a list of your potential clients who you think can benefit from your product or service. Once you’ve a list on your hands, you reach out to them, find out about their needs and explain how your product/service can…