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Cold Calling

B2B cold calling is a proven tactic to grow your business. It helps you to reach out to your potential prospects, start an interaction, create necessary awareness and help them make up their minds. In other words it helps you reach out to customers who are not active through target-driven sales communication tools. Targeting prospects can be a daunting task with different techniques and channels to connect. Like all other forms of prospecting, it’s still…

Gone are the days when you could simply pick up a phone, cold call a complete stranger and successfully pitch him about your product or service for 15-20 minutes. Research shows that less than 2% of cold calls actually go on to the next stage of the marketing funnel, where the lead becomes a prospect and books another call or a meeting. What’s more is that, only 1% of cold calls actually convert into sales.…