Growth of User-Generated Content Leading to Content Moderation Challenges
According to GrandView Research, the global user–generated content platform market was valued at USD 4.4 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 29.4% from 2023 to 2030. User-generated content marketing creates different types of content, including text, images, videos, and audio recordings. This content is produced in multiple languages, cultural contexts, and geographical regions, increasing content moderation challenges.
Protecting Visitors from Potential Abuse and Security Threats
User-generated content (UGC) has experienced exponential growth in recent years. However, this increased volume and diversity of user–generated content moderation pose a significant challenge for these teams. The biggest concern is the safety of the visitors from potential abuse. A safe online environment guaranteeing the users hygienic browsing conditions is necessary to protect your brand.
The Challenges of Content Moderation: The Unexplored Point of View
Evident from the surface, it seems only the content makes the moderation teams work hard, but there are complexities beyond that, as per Harvard Business Review.
Lack of an updated interface or a slow pace of response from the interface leads to delayed flagging. It requires an increased span of exposure to disturbing images or videos, elevating the stress levels of the work.
Content moderation of UGC is not an easy task as the moderators face routine challenges associated with this job profile regularly.
Detection of Problematic Content while Maintaining the Pace
With millions of different content types and pieces uploaded every minute, moderators must process immense amounts of data in real-time. They must identify inappropriate content like harmful or illegal information quickly and take appropriate action before it spreads across social media platforms abruptly.
Contextual Understanding to Avoid Misinterpretations
Moderators need to understand the meaning and context behind UGC in different types of content, especially when dealing with complex issues such as political, social, or cultural conflicts. They must be aware of cultural norms, local laws, and linguistic nuances to avoid misunderstandings or misinterpretations.
Handling Crisis Management Efficiently
Content moderation by humans is way beyond analyzing a post and the consequences of retaining/removing it. Crisis management becomes crucial in urgent cases, such as the live transmission of self-harm or terrorist attacks that demand immediate attention and instant notification to appropriate local authorities.
Inconsistency in Regulatory Guidelines
The magnitude of diversified cultural context and language semantics across the globe require a hyper local content moderation approach. Clear guidelines and ethical standards are necessary for using AI in UGC as per Forbes Technology Council. To avoid user behavior getting manipulated by AI-based UGC, stakeholders—including businesses, governments, and users—must collaborate.
Human Bias and the Ethical Considerations
Moderators are human beings who can be prone to biases and errors. Training them to identify their subjective prejudices and come out of ethical dilemmas is a herculean task. Enabling their growth as content moderators is a time-intensive challenge. Ensuring moderation is based on objective criteria is what lies ahead for organizations.
For instance, a picture of a breastfeeding mother might be considered inappropriate in some cultures whereas in others, it is nature’s most precious gift to humankind.
Impact on the Mental Health of the Content Moderators
Moderation can take a toll on moderators’ mental health, especially when dealing with disturbing or traumatic content such as graphic violence or self-harm material. Moderators need adequate resources and facilities to prevent burnout and overcome stress-related disorders without being affected drastically.
Content Moderation: Outsource or Inhouse?
Efficient Content Handling
Professional content moderators have years of experience in handling sensitive content. They understand the nuances of the online environment and can accurately identify and assess inappropriate content such as hate speech, child exploitation, obscenity, or profanity. Outsourcing content moderation ensures that all content is handled efficiently without harming the company’s reputation.
Global Reach to Benefit from Awareness Based Opportunities
Innumerable conflicts of interest exist with the kind of words, expressions, or idioms used across different countries and regions. Content moderation providers direct the services of a global network of moderators per the demands of a given geography. It makes it easier to manage social cultural nuances with their knowledge and ethical discretion based on their understanding.
Risk Management
Companies that outsource content moderation can reduce their risk exposure by entrusting the responsibility of moderating content to professionals. This reduces the likelihood of legal, reputational, or financial damages arising from inappropriate content on their platforms.
Outsourcing content moderation is an intelligent choice for streamlining operations and reducing costs. It provides a way to ensure that all content is moderated effectively, enabling companies to focus on their core business operations.
Maintaining a Safe Community: Preventing the Spread of Misinformation within the UGC Platform
The increasing volume and diversity of UGC presents significant challenges for moderation teams. However, with the right tools, training, and support, moderators can perform their crucial role effectively and contribute to creating a safer and more positive online environment.
Content Moderation with ExpertCallers
UGC is a potent marketing tool that should be tapped by marketers wisely. Real-time streaming of UGC risks broadcasting offensive content or content not in tune with your organization’s values. Publishing user-generated content for brands in real-time means that the information is going live immediately instead of being curated by a moderation team beforehand. With ExpertCallers by your side, eliminate the risk of such occurrences. Hire the best combination of trained professionals and AI content moderation practices.
Future of Content Creation: A Commitment to Transparency and Accountability
Content moderation is critical in maintaining online platforms and communities’ safety, security, and trustworthiness. A human touch of insightful review combined with AI marketing practices removes inappropriate or harmful content while keeping legitimate and valuable content. Careful planning and organizing workflow management combined with a deep understanding of the cultural, linguistic, and social nuances of the communities being moderated completes the process.
