Simple Tips to “Warm Up” Cold Calls
Remember Mark McCormack’s golden words, “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.”
What this shows is that, the key to increasing the success rate of your cold calls lies in how quickly you “warm up” cold calls, i.e., how quickly you manage to expedite the cold calling journey from being a complete stranger, to acquaintance, to friend.
But the million dollar question is how do you do it? We have put together a list of cold calling tips (in the form of an infographic) that will help you strike the right node and be successful in this endeavor-