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Cold Calling

If you are an entrepreneur or a business owner, you’d know that cold calling is one of the oldest and tried-and-tested ways to get in touch with potential customers and clients. In simple words, it’s making a list of your potential clients who you think can benefit from your product or service. Once you’ve a list on your hands, you reach out to them, find out about their needs and explain how your product/service can…

For years marketers and sales staff have been using cold calling as a way to drive sales. However, as customers become increasingly demanding and harder to reach, the old ways of trying to connect with customers is no longer as effective as it used to be. This is why experts want contact centers to embrace state-of-the-art tools and technologies so that they can take a much more proactive, targeted and personalized approach towards engaging with…