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What is the most effective customer support channel for businesses? It is online chat, says a recent study. Wondering why? Here are some of the reasons why online chat is growing in prominence with each passing day- 1. Customers like live chat As per eDigital’s Customer Service Benchmark report, online chat is the most preferred customer service channel by customers. It had a customer approval rate of 73%, which is 12% higher from its nearest competitor, i.e. email,…