For years marketers and sales staff have been using cold calling as a way to drive sales. However, as customers become increasingly demanding and harder to reach, the old ways of trying to connect with customers is no longer as effective as it used to be. This is why experts want contact centers to embrace state-of-the-art tools and technologies so that they can take a much more proactive, targeted and personalized approach towards engaging with clients. In this blog, we will take a look at some of these tools and technologies in detail-
Local Presence Dialing
Did you know that the pickup rate of cold calls is a meager 7%? However you can bring this percentage up to 27.5% by using a dialing number that hosts a local area code. Hence adapt local presence dialing technology and change your agent’s area code based on whomever they’re calling.
Predictive Dialers
Don’t waste the time and energy of your agents by making them bear the brunt of dead-end numbers. Arm them with advanced predictive dialers, which make sure that only the calls that are picked up by the customer goes through to the agents. This way you will be able to witness 15% increase in customer engagement, which leads to more sales and lower operating costs—not to mention, saves your team the headache of constant dialing with no results.
CRM Integration
Integration of a CRM or database management solution with your contact center software helps you in two ways. One is it assist your agents by providing valuable insights regarding each prospect during a interaction; while the other is it allows you sync any collected information back to the CRM, allowing you to deliver more personalized and meaningful dialog in the future.
Real-Time Dynamic Scripting Engines
Every prospect is different and so are their needs. Hence the old trick of directly reading of a pre-determined script will no longer work in the present age of personalization. To prosper, you need to leverage the prowess of modern day scripting tools with dynamic branching capabilities, which adjusts and prompts responses based on customer’s inputs and vibes.
The Bottom-line
Yes, customers have become harder to reach and increasingly demanding, but with the aid of advanced tools and technologies, cold calling can still remain a viable sales prospecting tool. Hence adapt these technologies and give a much needed boost to your cold calling business.
